Samsung, the world’s second biggest mobile phone producer, has announced of their plans to increase company’s market share in Nokia’s home turf Finland.
Samsung has 6% market share there and does plan to eat into that eighty-six percent though.Mika Engblom, the head of Samsung’s sales department in Finland was quoted saying that the company plans to increase their share of the market to at least 15%.
Samsung’s main weapon in the battle for the Finnish market will be Touchscreen phones; the company ran a survey that showed great interested in these, especially among the older part of the population. The new Samsung SGH-i900 OMNIA is one of the devices that company will introduce in Finland, the spokesman of Samsung said.
While the Finnish mobile phone market is by no means large, it is a mature one, and as such important for phone makers as it’s one of the markets that sets the trends to the rest of the world.
via unwiredview
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