EA sure wants some of those millions of customers to choose some of these games.
Here are the upcoming titles, some more appealing than others:

Spore (coming soon)
YAHTZEE Adventures
EA Mini Golf
Lemonade Tycoon
Mahjong
MONOPOLY: Here & Now The World Edition
SimCity
Tiger Woods PGA TOUR 09
Need for Speed Undercover
The Sims 3

TouchArcade.com is a new site dedicated to iPhone and iPod Touch gaming. Cofounded by myself, Arnold Kim and Blake Patterson, the site hopes to become the definitive resource for gaming on Apple’s new handheld platform.
We’ve already highlighted some hidden gems in iPhone gaming and compiled excerpts from some recent articles in this early [...]